Nowadays, retail industry is in a constant state of transformation. The sector highly depends on data from its own operations and customer analysis as a whole to make crucial decisions. The retailers are attempting to survive the fierce competition on the market and fast-changing customer shopping habits using technology. Artificial intelligence in retail industry comes with several benefits such as predictive merchandising, programmatic advertising, market forecasting, in-store visual monitoring & surveillance, and location-based marketing. The implementation of technology has impacted constant changes in CRM and sales, manufacturing, logistics and customer service.